A look at the future development of digital account switching services
The saying ‘Forecasts are difficult, especially when they concern the future’ is often attributed to Mark Twain, but Karl Valentin and other personalities such as Winston Churchill and Niels Bohr are also cited as the originators. In any case, there is some truth to it – and that is precisely what makes ‘crystal ball reading’ so appealing.
No matter when the sentence goes back to – forecasts are exciting and entertaining. And when a company that has been successfully marketing an account switching service for eight years starts thinking about future developments, there is a high probability that the trends and predictions will materialise.
From the content:
- The digitalisation of the banking world and the impact on customer expectations
- Interest rate fluctuations as a driver for account switching and the unpleasant side effects for banks
- New features and new security functions
- And much more
