Using financial transaction data to boost customer loyalty
Unlocking hidden potential in account switching
How Account SwitchKit Plus turns raw switching data into immediately actionable customer intelligence
Available in the following countries:
Germany
Austria
Overview of common problems
Lack of behavioural context
When customers switch accounts, banks gain new customers but no immediate insight into their financial behaviour.
Long delay in gaining insights
Without sufficient transaction history, banks need months to understand spending patterns, creditworthiness or lifestyle.
Inaccessible raw data
Existing information is often difficult to access, unstructured and incomplete.
Slow data utilisation
The time-consuming interpretation of data slows down activation, cross-selling and accurate credit decisions.
Intelligent data provision in real time
This is how data becomes real added value: the platform connects event-based APIs with exportable data sets that provide comprehensive insights in real time or on demand. Banks can automatically obtain switch-level information via API connections or download structured data exports directly from the Account SwitchKit Admin UI. This keeps access equally simple and flexible for both technically integrated and non-integrated customers.
What the Qwist add-on can do for you
Instant understanding of new customers
The add-on provides behavioural and financial profiles at the time of switching, condensing months of insights into a single data set.
Customer profiling and segmentation
Creates instant customer profiles, identifying priority account switchers, households with dependents, users with high cash consumption, or customers with high spending for precise targeting.
Data-driven activation and cross-selling
Enables banks to run targeted campaigns, optimise customer acquisition and recommend relevant products such as credit cards, overdraft facilities or family offers.
Flexible integration options
Supports both real-time automation for advanced customers and manual exports for analytical or pilot use cases.
Why Qwist
- Direct added value without additional effort: Integrates seamlessly into existing Account SwitchKit processes and immediately enhances them with valuable insights.
- Automatic data collection: Securely retrieves the last 365 days of transaction history – without any additional steps for users or banks.
- Ready-to-use customer profiles: Converts raw data into meaningful metrics, indicators and behavioural profiles that are directly available for decision-making.
- Centralised data provision: All enriched insights are stored in the Account SwitchKit database and are immediately available for onboarding, marketing and product optimisation.
- Flexible use: Insights can be output via API events, GET endpoints or admin portal exports – suitable for any system landscape.
